I think that this can be officially called a rant. This really steamed me when I read it.
It is an article about bullying based on fashion choices.
I know, I know, that kids are cruel but how much of it is driven by what they see and hear and what is made to be important in their homes. If your child is concerned about brand labels and what others are wearing, you need to examine what is being emphasized in your home.
As parents, we control the atmosphere of our homes and what is emphasized. Be sure that what is apparant there is what you want it to be. Remember we will be held accountable.